I recently had my expensive sushi experience.
The sushi chef is not the one who has a movie made about him and operates a sushiya with 10 seats and three Michelin stars. That shop is near Ginza. Meals there are $400 per person.
My sushi chef has a 12 seat restaurant and the meals are only $200 per person. This sushi of course is extraordinary. This shop is in Shimbashi. This chef was awarded last year’s top Japan sushi chef award.
The reason I bring this to your attention is because Mr.Nagayama, Katsu does something that I considered to be the act of a marketing genius.
Every evening there is a large piece of rice paper on the wall with the name of the seafood to be served in the top column, followed by a description of how the food was caught, in detail whether net or long line or hook, as well as the wholesale supplier and the locale of origin either a town or a segment of ocean. One piece of the tuna came from a fish caught off of Ireland.
I call this document the Provenance of the food. there are many other types of business that could display such a document of provenance from fancy American restaurants to shoe stores. It is a brilliant way to connect customers to their products.
Chef Nagayama happens to write his providence document with an extremely beautiful calligraphic hand. I don’t expect that from anyone else.
All this seems to be more of a design cpnceot rather than a portrayal of meaningful technological progress. We shall have paper-thin computer interfaces everywhere, paper-thin monitors in paper-like environments. This is all more akin to advertising, fashion and propaganda than to real advancement in science or technology. And I can not see any usefulness in even more of the same:the glorification of the loss of privacy themed. We should go to Mars, come up with new physics, not invent gadgets.
Posted by: Mohamed | April 20, 2012 at 11:45 AM
While we can't make any promises on when this will all be allaaibve, we can assure you that we have some great products in the works! You will definitely be seeing some cool things come out soon What ideas are you most excited about?
Posted by: Marcin | May 31, 2012 at 01:27 PM
This is more a product that is trusted and branded that is well known in the conventional mouth-piece to the ears, thus not needing of any further advertisement.
Posted by: classified ads manila | July 30, 2012 at 06:07 PM
The importance of the “Made in Wherever” label is nothing new to the world of luxury goods and high-end clothing. We’re literally talking about a concept with a history dating back to antiquity. But lately there has been a lot of talk about what exactly constitutes a Swiss watch that brings up a lot of interesting points about provenance more generally.
Posted by: mailing lists for marketing | August 17, 2012 at 05:40 PM
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Posted by: maviyan | November 16, 2012 at 02:54 AM