I recently had my expensive sushi experience.
The sushi chef is not the one who has a movie made about him and operates a sushiya with 10 seats and three Michelin stars. That shop is near Ginza. Meals there are $400 per person.
My sushi chef has a 12 seat restaurant and the meals are only $200 per person. This sushi of course is extraordinary. This shop is in Shimbashi. This chef was awarded last year’s top Japan sushi chef award.
The reason I bring this to your attention is because Mr.Nagayama, Katsu does something that I considered to be the act of a marketing genius.
Every evening there is a large piece of rice paper on the wall with the name of the seafood to be served in the top column, followed by a description of how the food was caught, in detail whether net or long line or hook, as well as the wholesale supplier and the locale of origin either a town or a segment of ocean. One piece of the tuna came from a fish caught off of Ireland.
I call this document the Provenance of the food. there are many other types of business that could display such a document of provenance from fancy American restaurants to shoe stores. It is a brilliant way to connect customers to their products.
Chef Nagayama happens to write his providence document with an extremely beautiful calligraphic hand. I don’t expect that from anyone else.
« February 2011 | Main | June 2012 »
Online new businesses
The attached photo is a tiny shop in Tokyo.
The product is not clearly visible in the photo. You can buy a bottle of champagne or a glass slipper with champagne that is sandblasted with the message you want. Messages such as happy new year, happy birthday and congratulations with the name of the recipient or photo.
This is an excellent business for the Internet.
The problem is showing good demonstrations in retail outlets.
I think the solution is a standalone poster with a sample in front of it and an order address for the online URL and the agreement
to pay a commission to the retail store.
Recent Comments