The New York Times and Kevin Kelly have just discovered the small video screens popping up all around them at gas stations, check-out stands and ATMs.
We advised the readers of our Marketing Without Advertising, sixth edition, to use video clips everywhere in their business. I (with co-author Salli Rasberry) wrote that part of the sixth edition in March of 2007.
I foresee a ten fold increase in the number of videos in our lives, most commonly at point of sale locations where we are looking for specific information such as how to use a pumpkin pie mix, what a pulse driving drill can do and what it looks like when your coffee bean is picked and roasted.
The marketing opportunities are endless and the educational value is vast.
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