You should know this name by now: Robby Starbuck.
One person with the power of the modern social media, the visual media, and the right idea can now have new political power never before imagined.
Robby Starbuck, understands America’s core values, primarily because his parents escaped from Cuba. He realized that the ‘woke movement’ to replace the business value of merit with ‘Diversity, Equity, and Inclusion’ ‘DEI’ is a very unAmerican idea.
Merit is a core value of America that has slowly surfaced over the 250 years of our history. Merit has been at war with America's union values of seniority and equality. The triumph of merit over union values emerged at the end of the 1950s as the modern world of commerce triumphed over the domestic hereditary elite (see many earlier blogs).
Robby saw the situation. He realized that many corporate Leviathans were suffocating their employees with DEI in house re-education programs; corporations whose customers abhor the woke ideas of DEI.
Robby, with a Hollywood background in film and a list of over 70 music videos, has made Internet videos showing the DEI programs at Tractor Supply, John Deere, Harley-Davidson, Jack Daniel's and put these videos on social media where they were picked up and viewed in the millions. Each of the companies promptly publicly announced the end of their DEI programs. My favorite result were two videos, one showing an empty Harley-Davidson repair station at the greatest motorcycle rally in Sturgis, S.D. and another with a motorcyclist shooting his Harley to death.
The true power of one man with the right idea, the video graphic skills, and modern social media, is that giant Lowe’s and behemoth Ford both backed down and ended their DEI with just the threat that Robby was making a video of their compulsory DEI programs. That is the incredible power of one man.
It just tickles my fancy that the greatest farce in American media, the New York Times says Robby’s “Attacks aren’t working” while the Wall Street Journal calls him a “One man power house destroying DEI.”