I don’t like making enemies when I’m trying to build a political movement that is pro commerce.
On one current issue, I have not choice.
Many conservatives believe that religious values are in conflict with personal freedom when a business owner can not refuse to sell to a gay couple that wants a wedding cake, wedding flowers or wedding photos.
There is one simple and clear pro commerce concept. It dates back to the earliest laws of commerce in Roman times. It is the law of common carriers. It first applied to ferry boats carrying loads across rivers. Societies needed open access to these ferries for commerce to function. So no restrictions on ‘who’ could be a customer became the law. This concept of the common carrier is the oldest in English Common Law, clearly derived from the Roman occupation of the British Isles.
This concept has grown to apply to all businesses. If you are open for business you can not discriminate among customers. The historic ‘no Jews, no colored, no Irish and no dogs’ clearly violated this basic commercial rule and offended many people. It was anti-commerce in many ways.
This has nothing to do with restrictions that relate to the effective functioning of a business. ‘No pets’ makes sense in many situations, so do dress codes (I have often been required to put on a tie and a jacket) and restrictions such as ‘no excessive perfumes’ ‘no more alcohol if you are drunk’ etc are related to the business functions.
Refusing service to a class of people, particularly a protected class is illegal. That legal issue is superfluous. The fundamental law of commerce is: when you go into business then you agree to serve everyone who can pay for your product or service equally (if the use of your business product or skill needs to be legal, of course).
Being an American you do have rights contained in the Bill of Rights. You can put in (or on) your business a sign that says “The owner agrees with St. Paul that gay sex is a sin”. Putting such a sign may be offensive to many. But it does not violate the concerns of commerce. Commerce requires a business to serve everyone. The Bill of Rights protects the freedom to say or print just about anything.
Say or write what you want under the 1st Amendment but don’t refuse to serve any legitimate customer if you want commerce to function.