I want to call my readers attention to the fact that Coca Cola has introduced a new premium drink called ‘milk’. This new product is specially designed for the one third of the people in the world who cannot digest the lactose in ordinary milk.
I am fascinated by this piece of marketing imagination.
Here is a company that is more than 100 years old built on selling flavored, carbonated, sugar water. It has expanded to many other bottled liquids ranging from fruit drinks to pure water and everything in between. They are now looking at a cow-produced high quality drink that is the definition of 'mammalian'.
I personally have no idea whether this product will succeed or fail. Coca-Cola has made a few mistakes in the past. I do see a significant market for any premium product in the food world. Foodies.
In any case I intend to put some Coca-Cola stock in my portfolio. Coke (KO) has been steadily rising for many years.