I occasionally complain about companies that have bad business behavior. I also commend good businesses and good business behavior.
In this blog I want to commend the Delta Corporation that manufactures faucets and related plumbing equipment.
One of my Delta single handle faucets began leaking. My wonderful partner stores all documents related to guarantees or warrantees. She had the warranty and repair document for this Delta faucet.
I happened, in my leisure, to read it carefully and found the faucet came with a lifetime warranty. So, six years after I bought the faucet, I phoned the 800-number and was told by a charming woman that that warranty was indeed for a lifetime. She promptly mailed me the replacement item and the repair kit.
I must commend Delta and tell you that this is first rate marketing. Recourse is always a key part of marketing.
While investigating who Delta is I found that its single handle faucet is the founding product that turned an older company, Masco, into a home repair giant.
I also commend my blog readers to the history of Masco. It was founded by a Turkish immigrant who opened a machine shop and bought a patent for the single handle faucet. His son turned that successful faucet company into the giant corporation it is today. It is listed on the New York stock exchange as MAS with a market cap of $8 billion.