I have said it before and I will say it again. In the thousand entrepreneurs and small business people I have worked with, risk was not on their agenda.
Successful businesspeople do everything possible to reduce risk in their business.
They will always favor reducing costs over increasing market share. They will always favor multiple supplier sources and a variety of advisors over low-cost monopoly.
For every new venture or direction of a business every effort will be made to reduce risk. That includes narrowing the market focus, that includes having backup plans, that includes finding alternative forms of support and most importantly the option of reducing cost is always the main backup plan.
It is nice to talk about business people and risk takers as brave but it is incorrect. Business founders are usually exceptional people but not because of risk taking.