Castro movie theater

Sentimental Lefties seem to spend a great deal of time trying to save old movie theaters from abandonment.  It is the perfect example of my use of the term sentimental leftism.  Ordinary people do not try to salvage failing businesses that are failing because they have no customers and no future. Lefties believe that they can use the government to create anything they personally want regardless of the market demands.

Most movie theaters cannot be revived because of the technology and economies of scale that concentrates many theaters in one location, the multiplex.

I want to point out an exception, the Castro movie theater in San Francisco. It is a very large ornate and successful old theater.

The Castro survives because it does two things well. It sponsors and participates in countless film festivals. It runs an aggressive and comprehensive film revival series that is well-publicized and directed at its fanatic supporters.

This model works for bookstores and any other neighborhood venue when the nature of its business has generally passed it by.