Many people under forty years of age would not have recognized the cardboard gambling devices that were common in bars. To push a nail into a hole or to pull a tab cost a coin or two. From a dime to a quarter and the winnings were in the $10 to $50 range.
What is interesting about this photo is the humor. The setting is a tropical beach, the 1940s bathing beauty as the image of bounty. This tab game has two tabs removed in a humorous location.
Bounty, is a chocolate bar made by Mars but the brand, similar to Mounds, is not sold in the U.S.