This study shows that easy corporate names are more successful in the stock market. The study is making the rounds of the Internet.
I only have three comments.
First, true is a hollow word, philosophically speaking. I have no idea what true means in this context. The only truths are syllogisms and physical constants (listed on these pages).
Second, here is my blog about the 11 companies that survived in the global 100 corporations from 1960 to 2008. What is easy about these corporate names? Berkshire Hathaway, J. P. Morgan, McKesson, and Proctor and Gamble. Nothing.
Third, it is my guess that nearly all of this research was based on samples of college students. College students live in a world of high anxiety, no responsibility and no connection to ordinary life. They are terrible subjects for any study as many good researchers have shown.
First, true is a hollow word, philosophically speaking. I have no idea what true means in this context. The only truths are syllogisms and physical constants (listed on these pages).
Second, here is my blog about the 11 companies that survived in the global 100 corporations from 1960 to 2008. What is easy about these corporate names? Berkshire Hathaway, J. P. Morgan, McKesson, and Proctor and Gamble. Nothing.
Third, it is my guess that nearly all of this research was based on samples of college students. College students live in a world of high anxiety, no responsibility and no connection to ordinary life. They are terrible subjects for any study as many good researchers have shown.