I just want to point out that even today the mountain bike world still has all the remnants of the early founding values of the Briarpatch. The founders made only the highest quality bikes and sought to alway improve the technology not to get into mass production. Everything they did, they did as part of a community including newsletters, parties, outings, clubs and the inclusion of customers in the family of mountain bikers.
Craingslist is built on the model of the Briarpatch.
If you've got a great business, start it the Briarpatch way.