The New York Times and Kevin Kelly have just discovered the small video screens popping up all around them at gas stations, check-out stands and ATMs.
I advised the readers of my Marketing Without Advertising, sixth edition, to use video clips everywhere in their business. I (with co-author Salli Rasberry) wrote that part of the sixth edition in March of 2007.
I foresee a ten fold increase in the number of videos in our lives, most commonly at point of sale locations where we are looking for specific information such as how to use a pumpkin pie mix, what a pulse driving drill can do and what it looks like when your coffee bean is picked and roasted.
The opportunities are endless and the educational value is vast.
On the other hand I have no idea when or how we will teach Americans about the fundamentals of our political system. Turns out, based on a reliable Zogby study that college grads know more about PC politically correct than PA politically accurate. A vast number of people who voted didn't know the Democrats had controlled Congress since 2007 and erroneously ascribed many Obama gaffs to Palin and McCain.