I take no responsibility for the 2nd mortgage or sub-prime mortgage meltdown that we read about these days.
Why should I deny responsibility? Because I was responsible for the Savings and Loan crisis of the mid 1980s. How?
When I was a Vice President at the Bank of California in the late 1960s, I developed and introduced several new banking instruments. The modern credit card is one of the ones I developed. Another was the consumer certificate of deposit...the CD.
I learned in focus groups in Hollywood among very rich people that they had no idea how to buy a CD, and they didn't know what a CD was. So I developed a CD that could be recorded in a passbook to make customers comfortable with the idea. I promoted it as a high interest savings account.
At the time there was a 1.5% legal differential between bank savings and S&L accounts. Banks were limited to paying 4% and S&Ls were at 5.5%.
On January 1st 1969 I ran ads all over California announcing a savings passbook (really a CD) with 5.14% interest. Banks were only allowed to offer CDs at 5%, but I paid mine "continuously" as opposed to quarterly, monthly or daily. That brought the real interest to 5.14%
By the fifth day my ad ran, every other bank in California had matched me (most other banks dropped the idea of a savings passbook, which we did too). The normal ten day end of quarter grace period for moving saving account money resulted in the Bank of California deposits growing 12% in the first 10 days of that January.
From that point on, banks began siphoning off money from S&Ls at an increasing rate. A decade later, the S&Ls had lost so much stable consumer money that they were buying deposits at higher rates on the commercial money market...unstable money that they were lending out in long term mortgages.
Buying your money short term and lending it out long term is the recipe for disaster, which finally happened in the mid 1980s.
I'll take the blame for getting the stable consumer savings deposits moving out of the S&Ls and into the banks...not for the stupidity of buying short to lend long.
Post script: my brother reminds me to give credit where it is due. I owe much of my success at Bank of California to Bob Persons who was my Senior Vice President and ran interference for me.
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