I saw an example in the Ginza where the relationship between architecture, marketing and retailing were stronger than I had imagined possible.
This store is on the main Ginza street with highend retailers next to each other endlessly in every direction. The entrance area is open. There are about five circular glass pods, with jewelery like displays of watches in each. When you walk into any glass pod and talk to the sales person standing there, you learn that the pod is an hydraulic lift that will take you up to the floor above with a complete assortment of the watches on display from that manufacturer.