Order Marketing Without Advertising from Amazon (also remember the value of your local independent bookstore) This is a stunning description of grocery home delivery...how far its gotten in Japan and how to do it right.
"the value of “net super” orders (groceries ordered over the internet) reached 23 billion yen in the same year—1.7 times the value of the previous year. The growing elderly population and increasing number households where both partners work are cited as reasons for presumed market growth."
"A popular example is the Co-op supermarket chain online Pal System that allows neighbors to form community purchasing groups, saving money on bulk purchases and receiving free shipping. To date, over a million shoppers around the country are enrolled in the Pal System."
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