Marketing Without Advertising

MWA is online

Online and free

It looks like the 3rd edition of Marketing Without Advertising is online for free.

We now have the 6th edition on the market. Rasberry and I are starting to work on the 7th edition.  The most important changes between the third and sixth edition concern the role of marketing on the Internet.   

The Internet issues are in Chapter 11 and 12. Every business must have an Internet presence so find a way to read those two revised chapters too.

Post Wedgwood death

Many business historians consider Wedgwood the first industrial company.  It started producing dinnerware on a large scale in the late 1770s.  Wedgwood Ltd. lived until 1986 and was bought-out by Waterford Crystal.

Wedgwood probably died in 1986 after too many generations of nepotism.

Waterford-Wedgwood died yesterday.  Combining to two old companies we have lost the longest running success in industrial commerce...240 years.

I don't believe Wedgwood was the first company to produce products on an industrial scale, that was never a unique accomplishment.  I believe the genius of Wedgwood was industrial marketing.  All products in England in 1770 had to pay to sell their products to the Royal House (it is true today 'Purveyors to the Queen' label is still for sale). So Josiah Wedgwood made a set of dinnerware for the Empress of Russia (whether she paid for it or not is unknown).  He displayed the set in London along with great publicity.  He started selling copies by the thousands all over Europe.

Marketing genius and a testament to the power of an unsullied brand name.