Blog powered by Typepad

Twitter Updates

    follow me on Twitter

    « Martha Stewart and branding | Main | A perfect example »

    Comments

    Matt Hall

    I just found this post, and, as an MBA student with a business plan for a multimedia map based 3D environment virtual tour company with innovative ideas as to how products such as the ones we create should be produced and marketed. We have venture capital funding, and though our website is woefully undeveloped, we have a complete business plan. We are interested in doing exactly what is talked about in this article, namely, getting hard-core, expensive, neat new technology into the hands of the people who are not behavior bound in their thinking of how to use technology. Segway is a part of that plan. . .but so are lots of other interesting technologies, hardware, and software. Examples include QTVR, GIS, Spheron Scanning Spherocam Cameras, HD DV video cameras attached to flying devices (helicopters, planes (both r/c and full-scale). If anyone is interested in learning more, and/or discussing implementation plans of the concepts discussed in this post, please email me.

    Thanks,
    Matt Hall
    Executive Director - 3DVR Inc.

    Joe

    The simple greatest reason for the apparent failure of Segway to catch on is price. Period.

    All these other "reasons" mean nothing until the price of the Segway is addressed.

    Ryan

    The Segway is push technology. That's why it had to be marketed so "cleverly".

    That and the $price$, which this article seems to say is reasonable.

    craig cook

    Yes we have the best mouse trap on the market today. I get people driving beat up vw's to Mercedes, asking how do i get a job like that. It is comments like this that insure we Do have the best mouse trap.

    Anastasiya

    Marketing aside, the HIGH PRICES is what makes it less popular. I'm gonna try to get one, but I already know that I'm gonna have to save up for a whole year!!!!!

    Marketing Student

    High prices are expected. That's how almost every new product is released. The problem, when it all boils down, is that the Segway is not ideal in terms of surroundings. What is Segway but a glorified wheelchair or a car without AC and a seat? People are looking for ways to sit on their butts, not stand and lean on a pole with two handles and some wheels. You can lower the price to something ideal like a second-hand car with its breaks busted, and people will buy it, and then the Segway will lose its lustre. The Segway, creative and unique as it is, is scrap. There's better things that research and inventing can go into, like a car that isn't a total failure and doesn't use up precious fossil fuels.

    Shay Reynolds

    Segways are awesome reliable transportation. I have owned Segways for nearly 7 years now.
    Check us out when in Austin http://www.glidingrevolution.com

    George Scene

    As others have pointed out, the Segway was overpriced, buy a huge amount. It wasn't just a little overpriced. It won't sell at those prices. No marketing in the world will change that.

    re: changing human behavior, see Apple. Two years ago nobody ever heard of a computing tablet, much less wanted or needed one. Now, millions of people are clamoring to spend 500 dollars for a device nobody really needs, but everybody wants.

    If the Segway was 500 dollars, they'd sell countless millions of them. And make a profit.

    Hassan

    I am interested to introduce Segway in Africa, but the high price made me relactand to do so, but I have decidede to make use of used Segways to start with but still availability and the price is still not right. Still looking for used Segways of 13 in No.

    hassan.hassanhahsim@gmail.com

    custom essays

    Yes, the main problem in implementing Segway in any region is it's high price. But if you can introduce and advertise your product to the target audience I think it will make sense.

    The comments to this entry are closed.