The National Rifle Association used to send me a dozen pieces of mail a month, including a magazine, for my trivial $35 annual membership. I told them to stop wasting money, and they did.
Never-the-less, I think the NRA has been a failure recently.
When a comparable shooting occurred in Great Mills, Maryland, weeks later, with a pro-gun message there was no national or significant response.
That should change immediately. The NRA needs to prepare a quick action response to any situation that will be used by the anti-gun constituency to publicize their platform.
My suggestion is that
- a dozen cartoon images be prepared for quick graphic adaptation and put these images on the NRA website, with no copyright restrictions, and send them to every medium.
- have ten respected TV voices already recorded to offer to the media for instant response and put all ten on Internet locations where they can be copied with 30 second, one minute and longer selections.
- fund pro-gun motorcycle clubs in major cities with uniforms and flags to ride publicly when pro-gun issues arise. Do the same thing with hunting vehicles, jeeps and pick-up trucks.
I know this last suggestion sounds threatening. But that is not a bad image when the argument being made is that guns are for personal protection.
- develop a wide range of instant response PR items, including posters to be put on telephone poles, on a moments notice.
Based on the image on this page, the NRA should create a free public access website with clips and photos of all the prominent anti-gun Hollywood types using heavy duty weapons.
This a civil war over our culture and we must do battle. We must battle quickly and appropriately.