I hang out with a bunch of computer people. Some are IT managers, some run major IT projects, others are managers of large departments in major tech companies and a few just work in tech departments.
That suggests Apple is treated as sacred in my circles.
I have never held Apple to be sacred. Beginning with the Ipod I recognized beautiful product design which continues into the Iphone. It has always been true of Apple packaging and advertising.
The trouble is I put Apple in the category of failure. Steve Jobs had a proprietary view of the world, that anything inside and connected to an Apple had to be owned operated and designed by Apple. This assured Apple of 2% market share, even when the product was brilliant and the best in its field.
The breakout occurred with Itunes. The Ipod could play anyone’s music. That was an open system not a proprietary one.
Fortunately, and probably by accident, the Iphone used the Itunes model to add software to the very proprietary phone and the phone became an open system and the first great success for Apple. This carried over to the Ipad.
I don’t think Apple learned the lesson. The Iwatch, and the Imoney, are not open systems and are getting nowhere.
I really don’t see a great future for Apple, except selling to its large world of devotees. Especially since China is a major market where Apple has no unique access.