So far the Wall Street Journal has had an article about Pokemon Go everyday since last Friday.
The first reason is that by this time a week ago, the game had 21 million users only days after its release. The tech writer for the Wall Street Journal, Joanna Stern, promoted the game to readers. Forbes and the Financial Times also did an article on the game. A part owner of the game is Google a shareholder in Niantic which uses its earlier game Ingress as a basis for Pokemon Go locations.
The second reason for the financial community’s excitement is the immediate and dramatic increase in the stock market price of Nintendo, a distributor of the game (up 41% in two days). Nintendo is projected to more than double its annual revenue in the first year. Google will get value as a shareholder in Niantic and from sales at its Google Play store.
My interest in the game is because the game uses real world locations for Poke Spots and Poke Gyms where game players can go to lure their mobile phone targets.
That means retailers have a stake in using a mobilephone game to attract and sell to customers.
In the coming weeks I expect this to become the first business-game story as the battle among retailers enters the real world of attracting customers and dealing with local politics.
All of a sudden gaming enters the world of real commerce at a previously unappreciated level.