I saw an ad for some schmuck who teaches a class on business about ‘Why a business doesn't need to grow’. His reasons for teaching the class were to promote 'sustainable nonsense'. This is clearly not a person who has dealt with real business.
There are millions of small businesses in the world that don’t grow. Growth is not a necessary component of business except in the syphilitic heads of anti-commerce Lefties.
Even among publicly listed companies there is a high proportion that don’t grow. In general they get absorbed by other public companies or get taken private by investors. But they do not necessarily grow. Even for many decades.
From my vast experience, consulting with several thousand businesses, the market in which the business operates determines the nature and degree of growth. So does management.
My favorite example is the Body Shop in the San Francisco Bay area. It grew to three stores, one for each of the three principals. They were happy and didn’t need to grow.
Along came a Brit who saw the ideas in the shop as a global business. She made it global and after a few years, went back and paid the three original Body Shop women for their original ideas and graphics.
The idea that businesses must necessarily ‘grow or die’ comes from investors. It makes sense in terms of investments. Since growth it is not inherent in commerce, many businesses are forced to grow by buying other businesses. That should not be read as anything but investor interests.
There is nothing inherent in business that warrants growth, other than serving a growing market of satisfied customers. Even then, multiple businesses can suffice.
The photo is a 'climax forest' with plants of all sizes and steady death and birth of life.