The first truly organic product to reach the mass market was Dr. Bronner's soap. Every hippie used it. Every hippie organic grocery store carried it.
It was Dr. Bronner's soap that is the proto-typical definition of ‘organic’. If you have read one of the bottles you will not be surprised to find that Dr. Bronner considered himself to be a rabbi. He used the outside of his bottles to argue for his medical and philosophical views of the world.
I remember reading the Dr. Bronner's bottle. Probably many stoned hippies did the same. His written English had an authentic flavor to it. He was a 'one-world' teacher and a Luddite, very consistent with the hippie ethos.
It is not surprising that Dr. Bronner established the proto-type for the organic world. It is also not surprising that this prototype has been so enduring. Half a century by now. We still use the qwerty keyboard 130 years after it was the prototype.
This is an excerpt from Wikipedia about Dr. Bronner: 'Bronner was born in Heilbronn, Germany, to the Heilbronner family of soap makers. He emigrated to the United States in 1929, dropping "Heil" from his name. As his father was Jewish, he pleaded with his parents to emigrate with him for fear of the then-ascendant Nazi Party, but they refused. His last contact with his parents was in the form of a censored postcard saying, "You were right. —Your loving father."