I'm glad they are coming to San Francisco but I will be extra careful when I shop there. Here is what I found at their South San Francisco store.
The photo is an enlargement of a price sign on door hinges. The sign is 2" by 1.2". The lettering on the statement about buying 30 hinges to get the lower price is exactly 7 point type.
If you have 20/20 vision, as I do, 7 point type is readable from roughly one foot away. I thought this product was $2.19 each. Of course it wasn't, as I learned at the check-out stand.
Hey, you folks at Lowes. This is consumer fraud. Lowes is a fraudulent company. If you work for Lowes you work for a bunch of crooks. I would guess their financial statement has plenty of fraud in it.
As an expert witness on business ethics I have testified on the subject of type size and fraud. I once had to testify that Pacific Telephone was offering a fraudulent business answering service. The mailed promotion for the answering service said at the bottom of a letter to the new subscriber, in 9 point type, that all calls to pick up answered messages cost money. Survey data showed that virtually no business person (a notoriously careful group) ever read this 9 point fine print. PacBell had scammed over $130 million from this 9 point fraud.